Indiantelevision.com has a news item that maps the growing trend of TV content providers branching into filmmaking. Balaji Telefilms, literally the leader on TV with their slew of saas-bahu K-soaps, hit it big with the risque Kya Kool Hain Hum earlier this year. Though their more recent try, Koi Aap Sa, turned out a turkey, the production house is getting into film production big time. And don't worry, Ekta Kapoor does not intend to pour her soaps' mushy sentimentality into her films. Both these movies are hardly the Balaji type. Koi Aap Sa deals with a man taking charge when his best friend is raped. What Kapoor didn't figure in her calculation is the need for bigger stars to carry these so-called new-age themes. A Salaam Namaste works because it has Preity and Saif advocating a live-in relationship. Better luck next time, Ekta!
This is an Aamir pic from his forthcoming Rang De Basanti, a UTV project. UTV is also slated to release The Namesake, Mira Nair's adaptation of Jhumpa Lahiri's rather mediocre novel. The film promises to be good though, what with Nair's signature style (Monsoon Wedding) and Tabu in the lead role.