(To be taken with the tongue firmly in cheek)
Excerpts from the report:
Driven partly by pressure from incessant literary prize shortlists, more than one in three consumers in
The biggest group, more than two in every five people, follows the traditional method of choosing their reading; relying on recommendations from close family and friends.
The sample's own top 10 titles, a mixture of classic and popular, is: the Bible, Lord of the Rings, one or other of the Harry Potter stories, Catch-22, Animal Farm, The Hobbit, Pride and Prejudice, To Kill a Mockingbird, The Da Vinci Code, Wuthering Heights.