This car has been eagerly awaited for quite some time now. In a market where the cost of the two-wheeler is touching 60 grand, there is no limit to which it would be mass-accepted as a bread-and-butter model to do routine tasks around the corner. Sure, you wouldn't want to go cross-country in it, but look at the advantages. First and formeost, in this era of global warming and shortage of fossil fuels, this car will guzzle far less fuel than your average four-wheeler. Then it would provide the advantages of a 4-wheeler over a 2-wheeler at marginal extra costs. Imagine the number of people who, unable as they are to buy a car at current rates, would happily go for this one and bring about the second major revolution in the Indian automobile space. The first, as we know, was Maruti.
Ratan Tata had this to say about the project, in an interview with Mckinsey:
It is propelled by the opportunity, but there is also a social or dreamy side to it. Today in India, you often see four people on a scooter: a man driving, his little kid in front and his wife on the back holding a baby between them. It's a dangerous form of transportation, and it leads to accidents and hospitalizations and deaths. If we can make something available on four wheels--all-weather and safe--then I think we will have done something for that mass of young Indians.