Ace entrepreneur and social butterfly Richard Branson will launch his space travel plans from a $225 million spaceport in southern New Mexico. The company will be named Virgin Galactic. The nomenclature might be the only dampener in this bit of fantastic news. Galactic sounds like a siamese to Atlantic: can we get any more unimaginative?
"We're about to embark on a wonderful adventure. We’re going where no one has gone before. There's no model to follow, nothing to copy," Branson said in his trademark scream-from-the rooftops style.
The company plans to send 50,000 customers into space in the first 10 years of operation from the world's first purpose-built private spaceport.
For trivia buffs, Roswell, the proposed site for the construction of the spaceport, is believed to have been the site of a UFO crash in 1947.
The place also lends its name to the hit US television drama that showcased heart-of-gold aliens living among humans.